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Planning a launch party: dos and don’ts

Unveiling a new product or business venture calls for a celebration synonymous with a launch party. This event serves as the perfect platform to introduce the brand to potential customers, allowing people to interact directly with what the new venture…

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What you should know about social media analytics

Delving into the realm of social media analytics requires a keen eye, a discerning mind, and above all, a deep understanding of the data produced by social media platforms. With the world becoming increasingly digital, businesses have started acknowledging the…

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Necessary tools for business success: choosing the right analytics software

With the current pace of business evolution, having the right set of tools to navigate through the waves of change becomes imperative. Selecting the right analytics software is one of these vital tools. This choice could spell the difference between…

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